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HONG KONG – Rare Finds Worldwide, Hong Kong’s leading whisky brokerage, has announced that it will begin accepting major cryptocurrencies as an additional form of payment for cask purchases.

Observing the growing demand for optionality and convenience, Rare Finds Worldwide has taken the step to adapt to new preferences of the market by accepting major cryptocurrencies such as Bitcoin, Ethereum, and stable coin as an additional form of payment for whisky cask purchases. This move marks the beginning of Rare Finds Worldwide’s support for the growth of cryptocurrency and blockchain ecosystem, it also maximises convenience and customer experience for investors as the additional payment method will increase the Brokerage’s flexibility and accessibility to Crypto holders.

“Faced with extreme market volatility in Crypto-related markets, investors are turning to more stable alternative assets such as whisky to weather the storm,” said James Odell, Managing Director of Rare Finds Worldwide. “Whisky is fast becoming ‘liquid gold’, reflecting its growing status as a collectible asset that appreciates strongly in value due to its rarity. We see a correlation between Crypto-related investors, diversifying their portfolio to a more stable alternative assets returning up to 20-40% per year . Whisky provides high returns and with an abundance of collectors, investors and specialist auctioneers, it’s creating a highly liquid environment in which to trade whisky.”

The process for buying specialist rare casks remains the same leveraging the expertise of inhouse portfolio managers who select the best investments based upon return objectives for clients . At the point-of-sale ETH/BTC/USDT/USDC/ will be available to transfer to Rare Find Worldwide’s account as an alternative method of payment. Security of ownership via sales contracts, a delivery order, reputable storage and insurance remains the same with all casks registered tax free in bond with HMRC.

Commenting Freeman Ho, Whisky Specialist at Rare Finds Worldwide, said: “Targeting rare whisky casks that are at the cusp of reaching their premium years has been a very successful strategy for us. Our strategy is to supply ultra-rare, premium whiskies at below market rates, leveraging our longstanding relationships with premium distilleries, collectors and suppliers. Through the combined brokerage and fund partnership, we are well-positioned to meet the growing demand for whisky as the next hot luxury collectible asset from a younger generation of affluent Asian Crypto investors and connoisseurs.”

About Rare Finds Worldwide

Rare Finds Worldwide is a tailored whisky brokerage that offers collectors and investors the opportunity to increase wealth with rare Single Malt Scotch Whisky. The firm offers private client’s exclusive access to some of the oldest and most prestigious single malts in the world, as well as taking advantage of ultra-premium cask procurement from Tier 1 distilleries such as Macallan, Dalmore and Bowmore to name a select few. Our team comprises of experienced investment banking professionals and alternative investment specialists, whose passion for whisky has evolved into a consultancy that focuses on delivering only best in class product, with authentic provenance, to our family of whisky investors and collectors. The firm’s largest investor is Platinum Rise Capital Partners, an investment and development finance company headquartered in Hong Kong.